Newsletters
|
 |
 |
|
Some people have it, some homes have it, some shops even have it! But what is it? We?re drawn to it like moths to a flame, we can?t resist inviting good looks, and being a part of the ?scene?. The question is?does your shop have it? Do people walk past your shop windows and find that they can?t help but go inside to get their retail therapy fix? If the answer is no or you?re unsure, don?t panic. You and your shop can get the WOW factor!? The WOW factor is not just one thing, it?s actually a bit like a jigsaw puzzle, you need all the interrelated pieces to complete the picture. Over the next few newsletters I?ll go through all the pieces of the WOW jigsaw puzzle, so your shop can reap the rewards from a WOW makeover and that is, the ?bling, bling? of the cash register, motivated and happier staff! First step is to go outside (grab an honest friend) and look at your shop through your customer?s eyes, what do you see? Rubbish, dirty windows, peeling paint, broken lights, signage or windows, old displays, faded or damaged stock or displays that don?t scream look at me and come inside. What do you think these things tell the passing potential customer about your shop? Would you go inside if you didn?t work there? It may be time for a bit of housekeeping and that is just the beginning! Till next month? ~ Leanne Ingram - ?identity consulting ~~ 0418 674 419 ~ |
|
|
|
 |
|
|
